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In this podcast, “absolute rubbish”, “bullshit” and “I’m amazed that we don’t have more clients that are litigating” are just some of the benign, polite statements Butch makes about the state of research in SA and the world today.
Butch Rice is co-founder of Research Surveys, now TNS South Africa, co-founder of the Conversion Model, the most widely used model of consumer commitment globally, author of numerous research papers, winner of four best paper awards at research conferences in SA and internationally, co-author of Commitment-led Marketing, a marketing text published internationally and now “Zookeeper” at Pondering Panda, a fast, smart, digital consumer insight company.
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