We believe that, as veterans of the industry, it is our duty to repay in a significant way towards its future. OFyt trust, created at inception, holds 26% of the equity of OFyt, and will do so in perpetuity.
This equity will be used to educate, uplift, upskill and support young, historically disadvantaged talent for our industry on an ongoing basis. We aim to make a real and significant difference to our industry. We intend to operate at a Level 1 BEE rating at all times to our knowledge a first for the South African advertising industry. In this way, OFyt is a business of today and tomorrow.
Happy Ntshingila and Unathi Loos have kindly agreed to be our inaugural Trustees.